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    February 07, 2012



    Yeah, I would have to say it was a toss up between Go-Daddy and Coke for my stinkers. I can't take another Polar Bear for another decade. My absolute favorites of the night were the Doritos bribe and the Dannon Oikos head butt. They made me feel like users have a strong connection to those products - all while giving me the chuckles.

    Mike McClure

    Yeah, Therran, the integrated campaign for Coke, with the polar bears reacting in real time to what was going on in the game seemed like a good idea in theory, but was just plain old boring in execution - especially if you didn't know the backstory, which I'm sure most of America didn't


    My favorite ads were the Acura, Doritos dog and VW dog ads (hmm lots of dogs...). I also thought the Chevy ad was well done, although I think they could have been more subtle on their dig of Ford (and it would have been more powerful with less worry of legal action). I also agree that GoDaddy is the loser -- using sex in advertising can be done tastefully and well (Fiat, Teleflora, H&M) without being sexist and irrelevant.

    Dante Mallet

    Hahaha, that Chevy Silverado ad is the best Super Bowl ad for me. First, it's the Barry Manilow background that makes the whole commercial humorous; and second, it's a simple attack against rival competitor Ford. That's truly awesome. =)


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    Mike McClure

    Thanks for stopping by Toby - can't say I see any zombie replies here. But, if you do want to connect with us on social sites, you can find us on LinkedIn or Facebook at \TheYaffeGroup and on Twitter @TheYaffeGroup

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