Over the last few years, Burger King advertising has mastered the art of being quirky, being funny, being sublime, even being a little creepy (plastic king man in your bed, anyone?). Burger King has ushered in innovations like the Subservient Chicken and branded X-Box games. What will they do next?
Well, to completely plagerize Monty Python: "And now for something completely different..."
BK's newest spot, presumably from their newest agency, features loads of beautiful food photography shot in interesting and innovative ways. They took all the ingredients for the guacamole and flew them in the air, moving camera shots in and through the onions, tomatoes and such. It's gorgeous camera work that says this is a delicious, quality food place. It just is a complete 180 from their brand and seems to float into McDonald's territory. Smart move or have they sold their weird quirky little souls? Take a look and let me know what you think.
Burger King - California Whopper
Thanks to our Sr. AD, Satch for flagging this one for us. If you have an idea for Ad of the Week, leave it here in the comments. Or on twitter. Or Facebook. Or via email to [email protected]. However you like.