Is TV advertising dead or dying? Some would have you believe so. All the buzz is about digital and social media. Talk about TV revolves around people skipping ads with their DVRs or by watching TV shows online. And that cable has fragmented the market. Surely, TV advertising is no longer king of the hill, right?
Yaffe Group Media Director, Buffy O'Connor doesn't believe that for one minute. In this Yaffe Experts Vidbit, she discusses the role of TV in today's marketing mix. She says it's not just relevant, it's still king. See why, watch the video.
I'm thrilled for you guys. I love "vidbits". Keep it up.
Posted by: Mike Morawski | August 06, 2009 at 07:29 PM
very nice piece. good to hear the comments about the need for a media mix, but clearly nothing can segment (much less track your audience) like digital.
Posted by: King Burrito of Digital | August 25, 2009 at 04:15 PM