As Millennial shoppers are becoming a large part of the workforce and therefore becoming an economic force, more and more retailers are beginning to seek them out. For furniture retailers, Millennial shoppers are just starting to make an impact. According to Furniture Today, they are now making up 37% of the furniture buyers. However our own clients' data shows that they haven't reached that level with the mid-range furniture retailer. We created an infographic on that in a previous post.
But whether they are major furniture purchasers or not yet, they will be - and soon. So, how do furniture retailers connect? Millennial shoppers don't respond to the same types of messaging that their baby boomer and Gen Xer predecessors did. A few weeks ago, we explored some strategies for furniture retailers to attract Millennial shoppers. Now, we've put together this infographic as a handy guide when crafting your furniture retailer messages for Millennial shoppers. If you want to see the image bigger, just click on it.